Google already authorized the release of smart columns and displays with the assistant, but now, probably, the company is preferred to be engaged in the decision. The new report from Nikkei claims that Google plans to launch own display with the voice assistant. However, here you shouldn’t have been very enthusiastic — it is only about a smart column which is completed with the screen.

Smart columns with displays (or smart displays) offer a row of obvious advantages. The screen allows to change easily settings, to look for information, to study recipes or to watch the video. But despite these advantages, those can’t compete with pads and notebooks (unless in the kitchen at the hostess of the smart house).

Google even developed for them the special platform, and JBL, Lenovo, LG, and Sony already prepare the smart displays, and the first of them — from Lenovo — already entered the market. However, so far niche devices do not make the “boom” in the market. We will hope that the device from Google will be able to change it.